Question1: How can a Prospects score be changed?
Question2: Why is a reCAPTCHA displayed when I did not choose to display it?
Question3: LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
Question4: What information cannot be displayed as a graph (line or bar) on the dashboard?
Question5: What would occur if a single prospect is not both the recipient list and the suppression list for a list email?
Question6: What does a marketing user have access to in Marketing Cloud Account Engagement?
Question7: If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?
Question8: In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?
Question9: A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?
Question10: What are two benefits of the engagement studio tasting experience?
Choose 2 answers
Question11: Form or Form Handler? I need to maintain my current lead flow.
Question12: What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
Question13: What would a hard bounce refer to on an email sending report?
Question14: What is the limit of social posting connectors you can create in your Marketing Cloud Account Engagement account?
Question15: Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?
Question16: Form or Form Handler? I need total control over my form's appearance.
Question17: The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer
Question18: How can you ensure your email doesn't get stuck in spam?
Question19: There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
Question20: A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?
Question21: A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
Question22: Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers
Question23: There are absolutely no restrictions on how you assign custom users abilities.
Question24: When do prospects sync to your CRM?
Question25: A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
Question26: An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?
Question27: LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer
Question28: A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers
Question29: What Information does the tooltip above each step on the engagement studio program report provide?
Question30: On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
Question31: If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
Question32: A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?
Question33: A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?
Question34: You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
Question35: Administrators can reset passwords for users
Question36: A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
Question37: What is a capability of a completion action?
Question38: Which scenario would convert an anonymous visitor into an identified prospect?
Question39: A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
Which data format is recommended for the email field?
Question40: A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
Question41: Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
Question42: You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
Question43: The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?
Question44: What does the Data.com connector allow you to do?
Question45: What variable tag must be included in an email to allow prospects to manage their email preferences?
Question46: How can a visitor convert to a prospect?
Question47: Which two capabilities are true for completion actions? Choose 2 answers
Question48: Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
Question49: Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
Question50: Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
Question51: What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
Question52: What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
Question53: What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
Question54: Completion actions only affect prospects not visitors?
Question55: What editions of Salesforce can sync with Marketing Cloud Account Engagement?
Question56: An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?
Question57: What will undelete a prospect?
Question58: What must be created using the classic email builder in order to send an autoresponder?
Question59: What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers
Question60: Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
Question61: Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
Question62: Where on a prospect record would you look to see if a prospect had registered for a webinar?
Question63: You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?
Question64: Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
Question65: Which action removes the [[crm_deleted]] flag from a prospect record?
Question66: Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
Question67: A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
Question68: When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
Question69: A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
Question70: Which two list types could be used as a recipient list on a list email send? Choose 2 answers
Question71: How should a user understand how many prospects are currently waiting on a step in an engagement program?
Question72: A designer wants to apply LenoxSoft's styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?
Choose 2 answers
Question73: By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers
Question74: What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
Question75: What type of fields are not supported by the Marketing Cloud Account Engagement sync?
Question76: A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
Question77: If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
Question78: A user needs to be able to import and export lists. What user role do you give them?
Question79: A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
Question80: What is a good default sales ready lead score?
Question81: A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
Question82: What is the main difference between automation rules and segmentation rules?
Question83: What is needed for a page action to trigger for a prospect visiting a high value web page?
Question84: Which Pardot feature should be used to track prospect access to a file hosted outside of Pardot?
Question85: An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
Question86: If a form is added to a landing page, where will the submissions be reported?
Question87: What do spam complaints refer to in an email report?
Question88: LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Marketing Cloud Account Engagement form.
Which form feature should be utilized?
Question89: A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
Question90: What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
Question91: A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
Question92: What should you do when multiple users are editing an email template at the same time?
Question93: A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
Question94: Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?
Question95: Which of the following can "unmatched" prospects?
Question96: Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
Question97: How long does it take a drip program to start after unpausing it?
Question98: What are the benefits of warming up an IP address?
Question99: On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
Question100: What causes a sync from Salesforce to Marketing Cloud Account Engagement?
Question101: How can an admin find the number of mailable prospects in their database?
Question102: What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?
Question103: What is the baseline grade assigned to a prospect?
Question104: Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
Question105: How many times can one automation rule match an individual prospect?
Question106: What does the gear icon on the prospect list allow you to do?
Question107: What is Lead Qualification? (select two)
Question108: Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
Question109: What is a good bounce rate?
Question110: What list email or email template report deliverability metric could indicate an unverified sending domain?
Question111: What information can you find about your competitors in Marketing Cloud Account Engagement?
Question112: Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?
Question113: A Pardot user notices an odd field value on a prospect record and wants to investigate.
What should the first course of action be?
Question114: How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
Question115: Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
Question116: A prospect with a Marketing Cloud Account Engagement score over 100 can view and opt out of a list on the Marketing Cloud Account Engagement Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
Question117: Which is NOT a way to assign a custom role to a user?
Question118: In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
Question119: An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
Question120: A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
Question121: You want to export a list of prospects, but you only need the default fields. What can you use?
Question122: How could a visitor convert to a prospect?
Question123: What is an ideal Click-Through Rate (CTR)?
Question124: What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
Question125: A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
Question126: Why should you set a form to Always Display?
Question127: A marketer performs the following actions:
* Creates a list and adds three prospects
* Deletes one of the three prospects to the Recycle Bin
* Deletes the list
What would happen as a result of these actions?
Question128: A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?
Question129: Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?
Question130: Identify three webinar connectors for Marketing Cloud Account Engagement
Question131: A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
Question132: LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers
Question133: By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
Question134: Which list email report metric represents the total number of emails minus hard and soft bounces?
Question135: What is one way a sales rep can convert a visitor to a prospect?
Question136: Form or Form Handler? I want to use progressive profiling to personalize my form.
Question137: Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign? (Choose two answers.)
Question138: A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?
Question139: A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
Question140: What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
Question141: A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?
Question142: Which three actions can be taken in an engagement studio program?
Choose 3 answers
Question143: A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?
Question144: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers
Question145: The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
Question146: Which Salesforce field type is unsupported for syncing with Marketing Cloud Account Engagement?
Question147: LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.
What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?